In a world driven by technological advancements, your business needs to keep up with the ever-increasing trends and marketing factors. With time, updates and improvements will tweak a few changes here and there. But many SEO strategies will always remain steadfast and relevant. Using SEO strategies can help your company rank higher on the SERPs and gain more visibility.
We know users rarely go beyond the fifth page to look for while researching on the internet. And therefore, to drive traffic and more activity, your company’s name and site link should come on the first page and rank higher if you want to stay in the competitive market. And it is possible through SEO strategies, tools, and tips. So, let us look at the 5-best SEO strategies that your company can adopt to boost keyword ranking in no time:
1. Meticulously align your content to the search intent
Once you know what SEO talks about and how you can search for relevant keywords that you can target, start digging deep into search intent. Search intent, also often referred to as user intent, talks about the hidden purpose behind every query looked up on the internet.
Google works on identifying the hidden purpose behind every single search made on it. Following the identification process, Google generally looks into satisfying the user’s needs adequately. Thus, those websites that come up on the first page of Google’s search results comprise websites that have passed Google’s test on search intent.
Hence understanding search intent and satisfyingly crafting your content needs to be your top priority. Keeping the search intent while designing your content is one of the most effective SEO strategies out there.
2. Identifying keywords and targeting them
Identifying and targeting specific keywords or keyword phrases for each content you are posting on your brand’s website is an essential process. To rightfully identify the relevant keywords, you need to think about how a user would generally search on the web. Try to determine how they would search for content relevant to your business. It will help you correctly identify the keywords that you can target thereafter.
However, there might often be multiple keyword phrases relevant to your brand. It can be somewhat tricky to target all these keyword phrases in your content unless they are pretty close to each other.
A specific website can have good rankings for “best chocolate cakes” or “best chocolate chip cakes.” But might not have equally good rankings for “bakery near me” or “birthday party celebration cake.” Often many businesses start creating multiple web pages to target different keyword phrases and establish a base of their target customers!
3. Create catchy title tags and meta description
Title tags form one of the most vital aspects of SEO strategies. They are the clickable headlines that pop up in the Google search results. Titles offer the user a quick glimpse at what they are likely to expect from the website in question. Thus, it has a prime role to play in making the user decide whether or not they should click on a particular link.
Only the first 50-60 characters of your title tag are made visible by Google. So, if your company fails to stick to this boundary, then Google will only show the first 60 characters of your title tag, doing away with the rest. So, try to include your primary keyword in your title tag and ensure that the title accurately matches the search intent. (Keeping away from creating duplicate title tags and overcrowding the title with too many keywords must be avoided at all costs.)
Then comes your meta description, which offers users a crisp and short summary of what content is there on your website. It is shown just underneath the title tag of your website. Even though meta description does not directly impact your search result rankings, it can still influence your click-through rates! Yet again, Google allows 155-160 characters of meta description, cutting away the rest if there is any excess. So, your business should keep to this boundary.
4. Continuous updating of your content
Content regularly updated by companies has greater chances of being checked up by users. Such content is considered to be far more relevant than the others. Thus, make sure that you regularly update your content to hold on to its relevance to your audience.
Drafting a few additional contents enriched with relevant keywords to put up on your departmental news blog can also help you secure better rankings. These blog posts that provide updates to the users about certain specific topics can even be short in size.
5. Make sure your website is link-worthy
Authoritative, unprejudiced, informative, and unique content easily attracts visitors to your website. Such content allows visitors to learn more about what they are looking for instead of getting stuffed with excessive brand promotion. Improving your credibility and authority on the web can be done by adding relevant links within the corpus of your content.
It is best to enumerate the name of the description intelligently in your content instead of going for a “click here” link. The traditional “click here” has no value in Google search engine results beyond the attached URL. Instead, if you can intelligently incorporate a keyword-rich phrase while linking the URL, it would serve a dual purpose. It will affect your search engine optimization and add more value to your readers’ experience!
While these are just 5-types of SEO strategies that you can try out to improve the keyword ranking of your website, there are still other tips and even tools that you can check out. Competition to secure a position on the first page of the Google search results tends to grow thicker and thicker with time. So, it is best to keep up with the changing trends of SEO and update or modify your strategies to suit your purpose!
Whether it is Breakout escape room in Bangalore or Write Right in Ahmedabad, every kind of business needs to ensure that they secure good rankings on the Google search results. After all, the companies that know how to keep up with the latest trends and the marketing necessities of the time can only manage to emerge prosperous and standing in today’s world of e-commercial services.