Digital Marketing

Things you need to know about Keyword Research – Brief Guide

No matter what way you opt to bring traffic to your website: be it buying traffic (not recommended), social media traffic, direct traffic (when users type your website name to visit it), you need to get organic search engine visitors as your main traffic source through a Keyword Research.

The reason is simple. Firstly, ask yourself why you made a website. You made it for your business. Therefore, you need to make sure people visit it, just like they visit a shop. Secondly, a shop with no visitors means no business, and the same goes for websites. Organic search engine traffic is the traffic you get when users type a query on search engines, and based on the keywords of that query, your website appears on the top of the search results page.

There are usually ten pages of search engines. According to a report, most users don’t even go to the second page of the search engine. They take what they find on the first page. Therefore, it’s crucial to have your website on the first page, and it would be better if it’s on the top.

But since there are a billion websites and there’s a lot of saturation in businesses, it is easy to rank your website high. Thus, if you have a business and want to rank your website high, we recommend professional help from any seo service company. Moreover, we’ll briefly teach you how to do keyword research in 2022.

But before we do that, let’s discuss why organic traffic is better than other sources.

Organic Search Engine Traffic vs Other Traffic Types

Firstly, organic traffic is free traffic. Secondly, it is the high amount of traffic that is permanent. If we compare it to other traffic types, they don’t suffice for those things of organic traffic. If you pay for social media marketing, it won’t be much beneficial because people don’t search their queries on social media platforms; they do that on search engines.

However, artificial intelligence and algorithms made it possible that when you search on Google some keywords, it shows similar ads on Facebook. But that’s not something you should look forward to as your primary traffic source if you want to do business. However, we aren’t saying that running ad campaigns isn’t good. It is. But not for primary use. If you get good search engine traffic, you must go for good business advertising.

Now, let’s discuss the five steps to keyword research in 2022.

5 Steps of Keyword Research

1. Know your target audience

It is the primary thing to know before you even start your business, let alone keyword research. If you haven’t set a target audience or you don’t know for whom you are making the products or providing the services, how can you even become successful in it? In seo, you need to know your target audience, so you don’t end up ranking for the wrong keyword. According to experts, no matter if your website ranks at the top of the first results page, if it’s not the right keyword for that it ranked, it ain’t gonna be beneficial to you. Know the need of people and know what they are searching for after that. There are manual ways to do that, but now we use keyword research tools.

2. Brainstorm content topics

It’s a creative topic and subjective as well. Some people get content ideas before they do keyword research. They already make a topic, and then they search for keywords. Other people do the opposite too Write what you want but also what search engines and people want. What they are searching for, you need to write— in your niche.

3. Search for keywords

Manual ways to do keyword research are using google autosuggest, looking for google related searches, and the section People also ask. Google itself tells you what people are searching for related to the keyword you searched for. The thing is not that you copy all those terms and phrases as they are and include them in your blog posts. You don’t need to do that. After that, you must use various keyword research tools.

There are different types of tools, including free and paid. Some paid tools tell you the keywords that high-ranking websites are using. Other than paid tools, you can use Google keywords planner to search a keyphrase, and then it shows you a list of keywords related to it. You can use Ubersuggest, and it tells you a lot about the keywords like their SEO competition, SEO difficulty, and things like that.

4. Choose the right keywords to rank

Now you have searched for keywords and got hundreds of terms and phrases. Do you need to use each of them, or do you want to select from them? Of course, you need to choose from those keywords to use. It is technical since you need to know what keyword difficulty is, what competition is, why it is mentioned in the percentage, and how you can decide if it’s the right keyword. We’ll tell you briefly what to do.

The keywords you see on the top that have high competition, you don’t want to rank for them because you can’t. Your website is new and doesn’t have high DA, and if you use high competition keywords, you are gonna lost in the crowd. You need to target low and medium keywords with neither massive monthly traffic nor the 0-10 range.

5. Use the keywords in your content correctly

Keyword research and deciding which ones to use are significant parts of keyword research. However, the proper usage of those keywords is also critical. In the first and second paragraphs, you need to use the main targeted keyword one time in your main title. Make long-tail keywords that make more sense. For example, apple pie is a short keyword. It doesn’t show the user’s intent with his search. However, if you use How to make an apple pie as a keyword, it’s better as it tells exactly what a person wants.

Moreover, use LSI keywords. They are relatable words and synonyms connecting your content to the main and focused keywords. For example, if you write about making a banana custard, use words like banana, mashed banana, milk, etc.

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